DULUX TRADE

The British Rally Championship is proud to announce the industry-leading manufacturer of paints and high performance coatings, Dulux Trade, as its title sponsor for the 2010 season.

The British Isles’ only international rally series will be called the Dulux Trade MSA British Rally Championship from today (26/02/2010), and its association with such an esteemed brand reinforces the championship’s status as one of the most respected in the world.

British Rally Championship Managing Director, Mark Taylor, said: “We are extremely proud to have been chosen by this established, professional brand and look forward to working with Dulux Trade in its association with the MSA British Rally Championship. The Championship brings a great deal of excitement and entertainment to its supporters, and the sponsorship provides a fun and dynamic platform for Dulux Trade to provide incentives and competitions for its existing and potential customers, as well as its staff. Using the Championship to build on the emotional side of the brand will help promote its pioneering products and services to a new, wider audience base.”

Commenting on the sponsorship deal, Dulux Trade Communications Manager, James Green, said: “Dulux Trade is renowned as a high performance brand among the world’s finest decorating professionals, and we have recently been looking for an innovative way to bring the Dulux Trade brand name and associated messaging to an even broader audience. The British Rally Championship fits the bill perfectly, as like Dulux Trade, the championship revolves around performance under pressure, and has a long history of success.”

COMPANY PROFILE

ICI Paints AkzoNobel is the world’s leading decorative coatings company and number one in the world for decorative paints and performance coatings. Its portfolio includes market-leading brands such as Cuprinol Trade, Dulux Trade, Glidden Trade, Hammerite, Polycell Trade, and Sikkens.

ICI Paints AkzoNobel is continuously working to develop new and differentiated products and services to meet customer needs, and is the leader in environmental sustainability. Experts in colour with an unrivalled colour range, the company ultimately offers specifiers, contractors and decorators the support they need to do a great job.

The company’s leadership in formulation science, combined with its commitment to improve the environmental footprint of its products throughout their life cycles is the perfect combination for the journey ‘Step Towards Greener’. Although decorative coatings contribute less than two per cent of the total amount of VOCs emitted in the UK, ICI Paints AkzoNobel is at the forefront of implementing the new regulations regarding VOCs which will come into force in 2010.

Website: www.duluxtrade.co.uk