ASSOCIATE PARTNERSHIP PACKAGES

The MSA British Rally Championship offers sponsors some outstanding opportunities.

National and International brand exposure through Television, the British Rally Championship provides 8.6 hours of UK terrestrial (local and regional news) and 147 hours of Satellite TV coverage for each of the 6 events.

A year round calendar with a good geographical spread of events in England, Scotland, Isle of Man, Ireland and Wales allowing a tactical campaign of promotional activities providing media exposure via TV, local radio and the national and regional press.

Dedicated VIP hosting packages and corporate entertainment packages are available within a dynamic environment.

Access to the most sophisticated and dedicated of sports fans:

  • 40,000 + per event attendance
  • Generates over £3m to local economy over the weekend of the event
  • Young - 45% aged between 16 and 30, 33% between 31 and 45
  • 73% male and 27% female
  • Affluent 83% are ABC1s, with high disposable income

(sources SRI consumer research 2001 & Economic Impact report 2006 Jim Clark)

The Format

  • 6 International Rallies, with good geographic spread throughout the UK
  • Includes Britain’s round of the World Rally Championship
  • Attracts the best drivers from around the UK, Ireland and Europe.
  • British Rally Championship for Drivers and Manufacturers
  • Central rally bases, city centre starts, trade areas and spectator stages
  • Presence at the International Autosports Show, Rally Day and other sporting events
  • Pre-season city centre launch/media/public day
  • High profile end of season awards party

Television - Our Partnership with Greenlight Television we can offer

  • Sky Sports one hour programming of the British Rally Championship on the Monday evening at 7pm immediately after the event, repeated at other times.
  • Sky Sports Rallyzone programming on the Wednesday evening at 8pm immediately prior to the event, repeated at other times
  • International TV syndication of programmes
  • On-site editing at each rally provides Regional news coverage to millions of viewers on evening and nightly news reports
  • Other International; terrestrial coverage in Finland, Japan and Germany
  • Worldwide satellite and digital outlets totalling over 550 million homes

CEEFAX to also carry latest news and results of each event

Other promotional opportunities

  • Trade stand presence at the International Autosport Show visited by over 100,000 people
  • The maintenance of a high profile presence will be possible via corporate signage and strategically placed banners in the service areas; city centre tart and finish zones; and on the special stages themselves. These will be placed strategically so that they can be captured by the TV camera crews.
  • The Associate Sponsors’ logos will be carried on each competing car and on the start/finish ramp, winners podium and interview backdrop to further maximise TV exposure.
  • Official BRC web site at www.rallybrc.co.uk with latest news, live results and Championship points positions. Links with Associate Sponsors’ sites can be installed.

Corporate Branding (fully prescriptive)

  • Branding on all British Rally Championship cars
  • Branding and links on the official Championship web site
  • Branding in service areas, city centre starts and finishes and on the awards podium and TV interview stage
  • Use of logos on official Championship official press paper

The Associate Sponsorship Package Options and Cost

Sponsorship packages are tailored to the client’s objectives and budget and therefore we consider your needs as a priority and tailor a package to suit. We limit our Associate Partners to just four, the entry level for all associate sponsorship packages includes the following:

  • Your Company logo on each of the competing cars
  • Your Company logo on the prize presentation podium (TV)
  • Use of the trade area at all rallies - free of charge.
  • VIP table for 10 at the end of season awards ceremony
  • Plus free tickets at high profile promotional events for internal staff promotions or for competition prizes.
  • Support for any promotional activities with rally cars and association 

Exclusive to sponsors, other opportunities (at additional cost) are:

  • Signage on special stages in front of TV cameras
  • Hospitality packages are available at each event.
  • BRC Rally “Sponsors” Experience day – corporate entertainment for company guests and clients.

In order to enable both the Sponsor and the British Rally Championship to make the most of such an association, we would encourage a two- or three-year agreement, incorporating a 12-monthly review.

For further information and to discuss packages available contact:
Championship Manager: Mark Taylor
Telephone: 01785 887988
E-mail: marktaylor@rallybrc.co.uk

 

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